在現在全民經商的環境下,從SOHO,外貿公司,到工廠,競爭者越來越多,找客戶變得越來越難。一味在b2b平臺上發布消息,等客戶主動詢盤,已經不夠用了,快來看阿連給你的一些找客招數吧。
In an environment of nationwide business rush, there are a growing number of competitors from SOHO, foreign trade companies, to the factory. Therefore, looking for customers becomes increasingly difficult. It is not enough to just release information on B2B platform and then wait for customers’ inquiries. Let’s see some skills to find customers.
1、善用搜索工具 Make the best of search tools
這是最基礎最原始的找客方式。除了用最基本的關鍵詞去搜索,還可以用關鍵詞去搜索圖片,進而用圖片來找買家的信息。另外,了解產品在不同國家的不同表達方式能讓搜索有不一樣的進展。善于運用當地的搜索引擎,用當地的語言和產品表達作為關鍵詞搜索,都能讓你搜索到一些別人搜不到的客戶資源。
This is the most basic and original way to find customers. In addition to using the most basic keywords to search, you can also use keywords to search the picture, and then use the picture to find the buyers’ information. Moreover, knowing different expressions of products in different countries brings about a significant difference. You can search for some special information that others can’t if you make the best of local search engine with the local language and product expression as a keyword.
2、多注冊一些B2B網站 Register more B2B websites
我們不能過于依賴b2b平臺,但是我們能夠借助它增加自己公司和產品在客戶面前的曝光率,吸引客戶主動聯系我們,F在有很多免費的b2b平臺,我們沒有辦法全部都注冊而且并且做好信息更新,因為這是很費時間的事,所以我們可以選幾個重點平臺,注意每個星期更新產品信息,想辦法將產品的特點展示人前,吸引客戶眼球?梢酝ㄟ^用正確的英文描述,精美的圖片等。
We can not rely too much on the B2B platform, but we can use it to increase the exposure rate of our own companies and products to customers and therefore attract customers to contact us. There are a lot of free B2B platforms, but we cannot register all of them and update the information consistently because this is a very time-consuming thing. We can choose a few key platforms. Pay attention to updating product information in every week, finding ways to show characteristics of the product and attracting customers with the correct English description and elegant pictures etc.
3、多參加展會 Participate in more exhibitions
當然,這取決于你公司的實力,除了參加本國當地的展會,能去國外參展,更是展現你公司實力,吸引買家的不二法門。在國外展會,你可以接觸到終端買家,更能接觸到一些在國內展會你無法觸及的買家,因為很多買家是不會來中國參展的。
Of course, it depends on the strength of your company. In addition to local exhibitions, having the ability to participate in overseas exhibitions is the best way to show the strength of your company to attract buyers. In exhibitions abroad, you can reach the terminal buyers, and even contact some buyers who you can’t touch in domestic exhibitions because many buyers won’t come to China.
4、把握好老客戶 Seize regular customers
你有沒有這樣的經歷嗎?和客戶的關系打好了,他會給你推薦一些客戶,讓你去聯系他們。如果你有這樣的機會,請重視,因為這是很難得的機會,是客戶對你的信任。無論如何,先好好把握這個客戶推薦的客戶,就算做不成生意,說不定日后他也會給你推薦其他客戶。須知道,地球是圓的,客戶的朋友圈遠比你想象的寬大很多。
Do you have such an experience that if you establish good relationship with customers, they may recommend some customers for you. If yes, please grasp such a rare opportunity because it stands for trust of your customers. In any case, keep the recommended customer because even you can’t have a transaction but he may recommend others to you. You need to know that the customers’ circle of friends is much wider than what you can image.
5、充分利用黃頁 Make full use of the yellow pages
每個市場都會有當地的公司黃頁,你可以通過黃頁的公司列表,復制他們的公司名稱到搜索引擎上搜索一下。
Each market has its yellow pages of local companies. You can search on the search engine by copying their company name.
6、主動出擊 Take the initiative
很多客戶會在B2B發布采購需求,我們不需要坐等客戶主動上門,也可以直接在他們的需求上聯系他們,引導他們去看我們的網站或把更加詳細的資料發給他們,如果他真的想做生意,我想他會聯系你的。當然我們也不排除有一些客戶你發信息給他后杳無音信的,但是,不要放棄,像跟蹤其他客戶一樣,隔三差五的給他個郵件提醒他們。
Many customers release procurement requirements on B2B platform, but we can’t just wait for them to contact us. We should take the initiative to guide them to visit our website. Besides, we can also send them more specific information. If they want to do business indeed, they will contact with you. Of course, some customers never reply. However, never give up. You should remind them regularly by emails just like following up other customers.
找客戶和做銷售一樣,沒有竅門,只有堅持不懈地努力。很多時候不是你找不到客戶,只是你放棄得太早了。
Just like sales,there is no shortcut but just persevere when looking for customers. Mostly, you can find customers indeed but you give up too soon.